Head of Product and Brand Research

Wu combines auto product, brand and consumer research with product and brand lifespan management to deliver effective insights.

Wu has 13 years of experience in market research and started to focus on the Chinese automotive industry and market 11 years ago. Since then she has worked for almost all the auto brands operating in China, including Toyota, Honda, Audi and GM. Xiaoping is also an experienced moderator, skilled in exploring consumers’ thoughts and opinions in an approachable way.

Wu obtained her master degree in Sociology from Renmin University of China.