Head of Product and Brand Research

Joyce leads TNS Sinotrust’s team of product and brand experts in Guangzhou and Shanghai.

Joyce has extensive experience with various market research techniques used to assess customer understanding, product and brand pricing diagnosis, customer satisfaction, market size estimation and car usage patterns. Her main automotive clients include Nissan, Infiniti, General Motor, Mercedes-Benz, Hyundai Kia, Toyota and Honda. She has been with TNS for over eight years.

She is also involved in multi-country projects and has good relationships with TNS auto teams across Asia, allowing her to share local knowledge effectively.