Generating breakthrough ideas grounded in strategy

SuperGroup is a collaborative, co-creation workshop that brings your team together with specially recruited creative consumers and automative experts.

Our expert facilitators carefully plan this high-intensity two-day session to help you look at innovation challenges and insights in a new way, matching our range of creativity-enhancing techniques to the precise needs of your business.

Our two-day SuperGroup will give you 10-12 test-ready concepts that are grounded in a uniquely detailed understanding of unmet needs for your category. And it will deliver the energy and inspiration to help drive those concepts through to launch.