Powering your pricing and incentive strategies
With incentive packages often playing a decisive role in the deal-making process, it is crucial for all brands to manage their promotional offers effectively; too often though, obtaining an accurate picture of the actual transaction price offered across the dealer network can be a challenge for car manufacturers.
To keep their finger on the pulse and react appropriately to market changes and competitive pressures, brands must monitor promotional activity on a continuous basis.
PromoCAR is a comprehensive and structured intelligence service capturing car manufacturers’ promotional campaigns and actual transaction prices across Europe.
Combining detailed information on all incentive types applied by car brands and dealers with mystery shopping visits, PromoCAR provides you with an in-depth analysis of the customer benefit per unit sold.
It assesses your campaign effectiveness at a model, brand, car segment and market level, delivering on a monthly basis valuable insights that inform your short-term marketing activities.