Latest news & insights
Tesla is the fastest-growing car brand, rising +32% to $5.9bn, in the 2017 BrandZTM Top 100 Most Valuable Global Brands ranking, released today by WPP and Kantar Millward Brown. The sharp increase reflects the success of the car’s positioning as an...
To secure a role in tomorrow’s mobility landscape, auto brands must be a credible option at the moment when journey decisions are being made.
Singapore has been named the most mobile-friendly global city by a new study from Kantar TNS and Le BIPE. London and Tokyo place second and third.
Emerging trends in urban mobility.
The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill.
Brands are obsessed with the art of telling stories. However, only by unearthing deeper narratives within their audience’s minds can they tell original tales that connect on a deeper level. The fact is though, that many brands are too busy...
Every day millions of customers share their experiences of products and services on social media. This ought to be a game-changing opportunity for brands and businesses to transform those experiences. Yet the constant stream of social media...
Nothing exerts so great an influence on shoppers’ choices as brand equity; the way a shopper feels about a brand and his or her existing relationship with it. And yet time and time again brands see their hard-won place in consumer hearts and...
Emotion is fundamental to every decision that every consumer makes. It enables our fast thinking, exerts an unconscious influence over our choices and is always, always in play when it comes to how we respond to brands. Brands can only...
Distilled from our extensive experience interacting with consumers from all over China and clients with a variety of background, Kantar TNS presents you 10 prevailing consumer trends in urban China.
They say that what happens in Vegas, stays in Vegas. Having just attended CES 2017 I hope that isn’t true. By the time it finished up yesterday, consensus judged it the most significant yet for the automotive industry. There were over 500 auto-...
During 2 ½ days I attended in November one of the top automotive conferences in Germany about the future of mobility with presentations, workshops and speeches of the main European OEMs about the future of our industry.
Kantar TNS Sinotrust’s CONNECT media touchpoint study surveys luxury car buyers in 100 Chinese cities to improve understanding of touchpoint management for luxury car brands.
Market researchers are increasingly challenged to secure participation from consumers. We assembled a panel to find some answers.
Paris 2016 isn’t only a race of style over substance. It is much subtler than that, but all the more interesting for it. Instead, it is about closing gaps and narrowing distances between car design, technology and today’s connected world.
We have more conversations with the world’s consumers than anyone else.
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MPV – at the low end, they’re the bread shaped cars that send deliveries through narrow streets, and at the mid and high end, they’re the commercial vehicles companies use for official business. But without a doubt, they give off the image of a “...
As the world’s largest auto market, China has the most auto brands, the largest new car circulation scale, the largest auto production and sale scales, and the most abundant auto industry profits.
Increased awareness and better education about connected car features coupled with easier to use interfaces will undoubtedly lead to greater uptake. It’s a simple strategy, but one that has to have an easy entry point for the end-user.
A new joint report by TNS Sinotrust and China Auto Finance magazine showed that 60% of all surveyed potential car buyers said they were either “plan to buy pure EV (electronic vehicle)” (14%) or “will consider to buy, but will not buy in near future” (46%).
How are Chinese brands doing? Who is the leader in the new energy vehicle sector? Which is the best booth? These are the questions we asked ourselves before taking off for the Beijing International Auto Show……
Virtual Reality (VR) isn’t just a means of testing products cheaply or more efficiently; it’s an opportunity to wholly reinvent the role of research within the auto industry.
Over the next five years, Big Data will transform the auto industry, as well as redefine the scope of auto industry research.
41% potential car buyers prepare to spend equivalent of 30,000 euros or more on a new car - a distant leader compared with other markets. Kantar Media's global network of TGI recently published a study on worldwide trends in car ownership and...
China became the world’s largest new energy vehicle market in first half of this year. There are three areas that automakers should pay more attention to if they want the segment to grow even bigger.
From our research, we can see that as post-80s generation become more sophisticated in their lives, they have made a very clear wish list and a set of rules for after-sales services and, most importantly, are very willing to pay for services that they desire.
After auto sales in China lost its growth momentum, the relations between stakeholders in the auto industry have become more intense. Only when they become equal partners can the growth engine restart.
Chinese people's perception of private cars changed significantly as automobile ownership gradually rose over recent years. For 70s generation, cars are luxury; for 80s generation, cars are normal durable goods; for 90s generation, cars have become an icon of personal taste and value.
SGMW Hongguang is the first model of a new segment invented to fit Chinese consumers’ practical needs. Its sales easily eclipsed the combined volume of a dozen of other models. SGMW Hongguang （上汽通用五菱宏光）is the best performing Chinese car model in the...
Many say it was bound to happen. Annual double-digit growth in China’s auto market has now been officially interrupted, with growth halving to 9.8% between 2013 and 2014. The reasons are well understood: strict official limits on new car sales, an economic slowdown (exaggerated in the media at times but weighing on consumer confidence nonetheless), and oversupply leading to disillusioned dealer networks.
According to the latest "2015 SUV Market Trend Research Report" recently jointly launched by TNS Sinotrust and China Business Journal in Beijing, several factors contributed to the ultra strong growth of SUV sector.
TNS Automotive APAC managing director Guillaume Saint reviews new trends of China’s auto market after the largest annual auto exhibition closes.
Car manufacturers can conjure a stirring vision of the future, but as the Geneva Motor Show demonstrates, it’s difficult to balance this with the need to sell cars in the present.
It is an important issue concerning how to guarantee channel stability and boost brand power against the backdrop of the rat race in market segments and declined dealer profitability in the booming automotive industry version 4.0 era, featured by automakers’ production automation, process management digitalization, enterprise information networking and cloud-based intelligent manufacturing.
Auto brands know the value of meaningful customer research. They know that it’s far simpler and more cost-effective to bring back repeat customers than it is to acquire new ones. And they have long since made the connection between customer experience, customer loyalty, increased lifetime spend and business growth.
Apricot petals dance in the wind and fall down where they were last year. I wrote an article titled False On-line Prosperity about this time last year after viewing the available sales performance of mainstream e-commerce players, and expressed my opinion that the off-line conversion rate of the on-line car purchase in China stood relatively low, and many automakers and dealers only take network platforms as an important source for customer pooling or sales lead collection, rather than for sales.
According to one of Sinotrust’s online surveys, 72% of the post-90 university students have gotten a driver’s certificate, and 7% of them have their own cars. The post-90s are inclined to impulse purchase and open to consumption with bigger voice in their families’ decision-making.
Following an apparent slowdown of the auto sales market, the increased service customer loss will, far and away, become a bigger threat to 4S dealers’ business revenue growth. According to Sinotrust’s monitoring data, the service customer loss of the entire auto industry already hit 30% in 2014 with some automakers even posting an around 3% growth rate in customer loss.
Monitoring and improving customer-brand/dealer relationship is the very basic solution to that question. That is, we should keep focused on the tightness of the ties between customers and brands/dealers, including customer satisfaction with and preference for their brands and dealers.
Luxury auto buying in China has always been more about self-expression than self-indulgence. Now the form of that self-expression is starting to shift, and brands have a choice of strategies when it comes to keeping up.
In the Year of the Horse, there is no letting up in China’s passion for luxury horsepower.
For luxury auto brands, as for almost any other type of car maker, China is starting to resemble a gold rush. Growth of 22% between 2012 and 2013 has ensured that every possible premium brand is not only present in the market, but moving to strengthen that presence – and this despite forebodings around slowing GDP growth and regulations against conspicuous consumption.
For consumers, the connected car is the next menu-item feeding an almost insatiable hunger for connectivity. Systems are already being deployed that will enable drivers to continue interacting with their personal networks, and personalised technology, whilst on the move.